Planned Parenthood
Known as one of the nation's leading providers of affordable and accessible reproductive healthcare, Planned Parenthood Columbia Willamette came to Owen Jones for help raising awareness about their services for the gay community. With compelling strategy and considered art direction, we crafted a cohesive campaign that introduced PPCW as a reliable provider of PrEP—a daily pill that helps prevent HIV infection.
Art Director / Designer: Meg Odell
Photographer: Laura B Stull
TEAM
The idea was simple, celebrate humanity. All its quirks. Its idiosyncrasies. Its imperfections. Because at the end of the day, that’s all this campaign was about. Sex. Privacy. Safety. PrEP. It’s all here and it all matters because we’re passionately, unapologetically, chronically human.
Portraiture of gay men from the Portland area was used to capture a diverse, realistic representation of the community. Suggestive props and pointed, humorous messaging complemented these photos to illustrate stories about safe sex, privacy, and access to life-saving drugs. The final result was an effective campaign complete with posters, postcards, and social applications.
