Pacmodo
When former designers from Nike approached Owen Jones to assist with the launch of a unique brand in a crowded category, we crafted an identity that captured the potential of Pacmodo with visuals and messaging centered around possibility. Pacmodo now identifies as a reinvention company, with a novel voice founded on comic simplicity, and compelling, modular visuals.
Creative Director: Dylan Haigh
Associate Creative Director: Laura B Stull
Design Lead: Meg Odell
Designers: Greg Tuthill, Lexi Marion
Copywriter: Harry Maguire
BRAND TEAM
Creative Director: Josh Schield
Art Director: Amanda Ruck
Designers: Annie Lindsey
DIGITAL TEAM
Brand visuals are grounded in a dynamic wordmark containing a modular M. The mark’s playfulness between curve and angle communicates the brand’s transformative adaptability and evokes a sense of movement. The bold forms of the icon also inspired secondary graphics that bring momentum and joy to the identity.
Brand messaging embodies the quiet confidence of Pacmodo’s founders. Confident and enthusiastic with an occasional wink, our headlines communicate the joy and excitement of what’s possible, creating an open door and inviting our audience to walk into a world of simplicity and adventure.
We extended the identity across multiple channels and digital platforms, including a product launch microsite and social media, enabling this innovative brand to hit the market with a cohesive identity designed to capture attention and harness serious growth.
