Vetsource
From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource helps those in the pet healthcare industry thrive. Vetsource partnered with Owen Jones to evolve their brand into one cohesive identity after the acquisition and merger of three existing organizations. Owen Jones evolved their identity, positioning Vetsource as the most reliable partner for convenient, high-quality care.
Creative Director: Laura Williams
Associate Creative Director: Laura B Stull
Designer: Bryony Redhead
Icon Illustrator: Mette Hornung Rankin
Copywriter: Jake Cann
TEAM
Referencing each pre-merger brand’s mark, the updated Vetsource logo leverages the combined strengths of each organization under one unified brand, presenting an engaging and vibrant identity and communicating the expanded technological and care-centered capabilities of the new Vetsource.
In addition to the traditional suite of identity deliverables, the final brand system included a three-tiered icon set, large-scale supergraphics, and hand-drawn graphic elements that mimic the urgency and personal nature of the veterinary practice environment.
Applied across all platforms, Vetsource’s evolved brand identity provided an inclusive start for its expanded portfolio of veterinary business solutions so that their customers can focus on what they do best – caring for pets.
